The focus of this research is mainly on what factors that consider Cosmopolitan Indonesia to use special terms in sex articles. After 22 years, Cosmopolitan Indonesia is still using the same terms in its sex articles, despite the fact that other women magazines are now discussing sex more openly and most of them are using the medical terms to describe genital organs. Although the topics are discussed openly, the magazine uses special terms to describe man and women genital organs. Before the publication of Cosmopolitan, sex and intimacy were only discussed in non-public spheres. This marks a change in Indonesian printed media. Launched in 1997, Cosmopolitan Indonesia is the first licensed Indonesian women lifestyle magazine and the first women magazine in Indonesia that openly discusses sex. The purpose of this research is to analyze the language use in sex articles in Cosmopolitan Indonesia. Creative language use in lifestyle magazine may create interest for readers. With that being seen, first, Cilukba magazine raised the locality of culture to knit nationality.The choice of words is one of important aspects in writing articles in printed media. Strengthening local culture is manifested in the form of languages, games and traditional foods, which are represented in magazine rubrics. The result, it is known that Cilukba magazine, contributes towards strengthening national values through local culture. This research uses written data sources, where the primary data sources used are the Cilukba and Cilukba Junior magazines, while the secondary data sources come from junals and books. This research is a type of qualitative research with content analysis techniques. This paper is useful to see the authority of popular print media in constructing the face of Islamic nationalism in Indonesia. Furthermore, this paper would like to analyze how Cilukba magazine represents national values. The area of reconstruction in this paper focuses on several subjects: language, games and traditional food.

In this study, the author argues that Cilukba magazine, as a representation of Islam, helped reconstruct the values of Indonesian nationality among children. The media has a big role in conveying information, even able to reconstruct an insight of Islam and nationality.

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